Get emails (leads) into your funnel
A/B test your top bar to see what wording and offer work best. Test your headline and call to action.
Step 2 – Send a welcome email series to your new leads
When people sign up, welcome them to the group. Start off on the right foot with an incentive like free shipping , gift cards, or a coupon code. Of course, you’ll also want to provide whatever lead magnet you used to encourage signups.
Step 3 – Nurture and educate your prospects with valuable content
Keep your promises. If you tell your subscribers that you'll send a new email every Monday with new offers, do it. Don't let a single Monday go by without an email from you.
Don't just promote your products. Send educational content and other valuable information. If you're constantly 99 acres database asking subscribers to buy, buy, buy, they'll get tired of hearing about you.
If you don't want to create new content, link to content from your blog or social channels.
Step 4
A lead magnet can make or break your e -commerce email marketing campaign . For this market, a lead magnet can be free shipping or a coupon. It can also be an educational tool.
Run A/B tests for different lead magnets. Find out what your subscribers really want.
Step 5 – Provide more valuable content
Keep sharing that content. Today's consumers crave information, whether they're unsure which brand is best or unsure if they need a particular product.
Again, don't make it all about sales. Focus on gaining trust, building authority, and developing loyalty among your customers.
Step 6 – Cross-sell and upsell leads with amazing offers
Upselling is the art of offering a customer a more expensive product, while cross-selling means selling an existing customer a different product.
Pay attention to what your subscribers are buying. Invite them to check out related products. You can also group the same products together for a discount.
Step 7 – Reward your best customers
Loyalty goes both ways. If people spend money on your e-shop, reward them with freebies or discounts. They will appreciate the gesture.
Step 8 – Go after your leads and try to bring them back into your email sales funnel
Dormant leads are worthless. However, in some cases, you can bring them back.
For example, offer an incentive to try your latest product. A coupon code can work well.
Ask them if they are still interested in what you are selling. If they are not, remove them from your list. There is nothing wrong with that. You do not want to irritate consumers.