Personalize your abandoned cart email series with cross-sell options to increase conversion rates.

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Tapping into people’s fear of missing out is one of the smartest best practices for abandoned cart emails. People don’t want to lose what’s in their grasp, so if they want your product, they’ll convert. The countdown timer serves as a visual reminder that your prospects don’t have all the time in the world.

18. Make Sure Your Emails Are Mobile Friendly
Earlier in this article, I mentioned that abandoned shopping carts are much more common on mobile devices than on desktop computers. Therefore, you need to create a mobile-friendly website and emails.

Use responsive design on your website and make sure images in your emails scale appropriately. Don’t use subject lines that readers can’t see on mobile devices, and avoid using bold backgrounds or other elements that can slow down email loading times.

Earlier in this article, we mentioned that abandoned shopping canada phone number list carts are much more common on mobile devices than desktop . Therefore, your website and emails need to be mobile-friendly.

Use responsive design on your website and make sure images in your emails scale appropriately. Don’t use subject lines that readers can’t see on mobile devices, and avoid using bold backgrounds or other elements that can slow down email loading times.

19. Sprinkle in Some Cross-Selling Fun

This is one of our favorite abandoned cart email best practices . It encourages online shoppers to buy more, helping to recover lost sales. In this example, Oriental Trading leverages abandoned cart emails.