You see the difference, right? A feature list is boring. It doesn't help your audience understand your product or service.
However, a list of benefits will help your audience see how they use the product or service. They can imagine what they will gain from it.
14. Ask questions that make the reader say “yes”
One of the most effective copywriting tips we can share is to always give your reader the opportunity to say “yes.” Saying “yes” is often more important than the sale itself.
With Hello Bar, you can increase conversions even further by asking introductory questions before the main question. You want to set up a “conversation” so that your reader is most likely to say “yes.”
Look at this main question:
Copywriting lead question – ask questions that make readers say “yes”
If you're a business, we guarantee your answer is "yes." From there, you can lead the reader through another question or two and then hit them with your main headline and call to action.
15. Use active voice to guide your readers
The active voice confuses many marketers and writers. It seems so silly to argue about verbs, yet it matters when you're talking directly to your readers .
However, active voice is important.
Compare these two sentences:
Hello Bar offers conversion features to increase sales and email signups.
We've changed more than just the voice (the first is passive and the second is active ), but you get the drift. Instead of saying , "Hi Bar is..." we said, "Hi Bar offers..." It's a small difference, but it matters.
16. Back up your claims with solid evidence
Just like writing a good thesis , you need to back up your claims with solid evidence. That's why we like instagram database to use case studies in our content. They provide clear evidence that we know what we're talking about.
For example, Valvoline , a premium automotive brand, increased its coupon send rate by 76% using Textel MMS Picture Texting. The brand also saw a 20+ second decrease in AHT, a 90+% swing between SMS vs. email coupons, and an 8% increase in coupon redemption rates.
That's solid evidence. The numbers don't lie.
Social proof works really well. Testimonials, expert recommendations, and influencer reviews can help you convince readers to take another look at your product or service.