Once you finish the piece

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A working title is something you start writing your post with. Start here to narrow down your topic and focus on one angle. A broad term, like “social media,” can spark multiple blog post ideas. A working title, like “Top Social Media Channels for Live Video in 2019,” is longer and more specific.


, you'll come back to this title and refine it to be more consistent with the direction you ended up taking in the post.

For almost every piece of content, come up with at belarus number data 5-10 different titles. Make it a rule to spend at least five minutes brainstorming titles. And once you have a list, send it to a coworker to get their feedback.


Also, make the post’s value clear in the title. Your title should help readers and search engines understand what your post is about. Set the right expectations — What is the reader going to get from your blog post? What information is covered? What format is the blog post taking?

In this example, the blog post title clearly tells you that you’ll be reading about how to create an infographic. Not only that, but it sets the expectation that it only takes an hour to do, and it includes free templates. You know exactly what you’re going to get out of this blog post — how valuable it is to you and how much information it contains.