Social Recruiting: Three Companies That Got it Right

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The ultimate goal of the recruiting process is to find the best talent to fill vacancies. With printed ads giving way to seemingly endless digital job forums, it’s easy to get buried or miss your intended audience, even with a beautifully written job description.

To combat this, some businesses have harnessed social media in unique ways to attract potential candidates. Notable approaches include posting pictures of interviews being conducted in a ball pit to offering unique benefits through publicly announced partnerships.

Below are three examples of employers who have successfully embraced social belarus phone number list media as a means of improving recruitment.

Yes, that is a job interview being conducted in a ball pit and posted on the company’s Twitter account for all to see. It’s obvious that Amazon-owned online retailer Zappos takes great pride in its unique company culture, and leverages it to attract customers and potential employees.

To make it more visible, Zappos utilizes two separate Twitter accounts, eyezapp and , to show visitors what it’s like to work for them and host the InsideZappos tweetchat respectively. What makes this chat unique is that it engages employees in a way that’s transparent and encourages them to participate while other employers are locking down social media usage during work hours.

Zappos even goes so far as to formally train employees how to use Twitter and maintains a leaderboard to track usernames and followers. The result? A sustained and transparent social media presence primarily ran by employees that has boosted their sales, reputation and branding.

Consider tearing a page from Zappos’ book if you want to highlight your awesome company culture and empower your employees. Both of these traits are highly attractive to potential hires who may see a random tweet and consider applying.