These are the opportunities offered by the Metaverse for shopping
Online retail has achieved a new sales record in 2021 and even though inflation and the current crises are severely dampening growth, it is a situation full of opportunities in which the metaverse can offer shopping providers new development opportunities.
A new potential for multi-channel presence
Social networks are becoming increasingly important and many companies are taking advantage of the opportunities offered by multi-channel sales . The growth of the e-commerce sector allows it to keep pace with changing consumer habits: online shopping has increased significantly during the pandemic .
Facebook/Meta is by no means the only player with plans for the metaverse: There are numerous other companies that want to create their own metaverse. For example, Adidas has announced that it wants to create its own virtual universe together with the Sandbox platform and offers its own NFTs as well as associated exclusive physical products .
It is not only fashion companies that have already taken the risk: companies in the food industry, education and entertainment, such as Netflix , are also using the metaverse for their own benefit.
It is very important for companies to offer their customers a variety of sales platforms. With an optimized multi-channel strategy, they can increase their visibility and online presence while integrating their classic channels for physical sales.
Multi-channel e-commerce software helps you manage your various sales channels centrally. Are we on the way to next-generation marketing?
From virtual dressing rooms to digital recreations of physical stores, v-commerce (virtual commerce that leverages augmented reality or virtual reality) offers numerous opportunities to deliver a new kind of brand and product experience. By integrating these technologies into the metaverse, customers can benefit from an immersive experience while shopping and test products in 2D or 3D in a realistic way.
Influencer marketing is also being influenced by the metaverse. It has experienced rapid growth in recent years and is likely to continue .
In addition to real influencers becoming active in the metaverse, there are also brands that are trying out other options. Prada has introduced Candy, a virtual influencer to represent the brand. Another example is Lil Miquela , who has amassed 3 million followers on Instagram.
Through influencer marketing, companies can increase their reach and reach a specific audience, whether with real or virtual influencers. Influencers have significant leverage when promoting products or services to a specific target group and ensure high visibility of brands.
These are the challenges the Metaverse brings with it
The metaverse offers companies numerous new opportunities, especially in the area of thailand telegram shopping, but it also brings with it challenges.
One of them is technology . The immersion that the metaverse promises can only be achieved with appropriate technologies. The market for VR devices continues to grow , but it is still relatively young and VR glasses are not yet affordable for many people.
The issue of legal regulation surrounding the metaverse will also become relevant, especially when it comes to data protection and how possible crimes in the metaverse can be dealt with criminally.
The economic ecosystem on which the metaverse is based is also still in its infancy. Economic exchanges that take place via NFTs raise questions about security, longevity and legal regulation.
The step into the metaverse: creating the right conditions
The metaverse can offer brands a wealth of new opportunities for their online presence and e-commerce, but first companies need to familiarize themselves with the new digital playing field and create the appropriate conditions. This includes investing in technology and personnel, as well as intensively dealing with the topic of cybersecurity and developing well-thought-out strategies for future presence in the metaverse.