Influencer Marketing in 2024 or What to Do with Influencers

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When choosing a product or service, we tend to trust the opinions of other users more than our own, and various brands make good money on this. Most companies attract influencers from various fields to work for them, since they help effectively interact with customers with the help of marketing influence.

According to research agencies, influencer marketing Henan cell phone number list has grown 10-fold over the past 6 years and is about $17 billion. This is due to the fact that users began to spend more time on social networks and over time, not only young people, but also wealthy and solvent people register there. Specialists from the AdButton company examine in detail the issue of what to expect from working with influencers in 2023, and what trends will prevail.

Group interaction
In order to expand their influence, collaboration with influencers has reached a new level, and if previously the participation of social networks was not required to create a collaboration, today social networks themselves offer a space for joint content creation.

If several influencers are involved in one advertising campaign at the same time, this significantly expands the brand’s capabilities and, accordingly, audience reach.