Applications of artificial intelligence in SEO

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Talking about trends and artificial intelligence means inevitably talking about Google.

According to the data available today, the search engine giant has a market share of almost 90% worldwide.

Marketing trends, which obviously also include positioning trends , must necessarily take into account the continuous changes in their algorithm, more than 500 per year.


Personalization of content in any format will be the third focus of attention as an objective to pursue.

The most effective content strategy is to be able to offer relevant content to the individual consumer that Google views favorably.

Let us not forget that this colossus always reminds us of its Holy Grail, which hong kong phone number list is none other than providing value to the user and that we must burn into our memory if we want to optimize our results.


Changes in user searches
As user behavior patterns change, so must SEO.

The content marketing strategist needs to understand how new search channels work, such as voice search or vertical search engines.

Despite the fact that voice search has been around for years and has a huge influence on SEO, most brands have not taken action regarding this type of search.