Remember what I mentioned about buyer personas?

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I will mention two of them in particular:

First of all, the more partnerships you have, the more popular your website will be.

The stronger the reputation of your allies , the more weight you will gain in the digital environment.

But to get there, you have to gradually climb and test each step you take.

Scalability in your outreach marketing actions is a smart move because it helps you measure the effect of your strategies.

4.- Sales, not for now
Yes, sales are very important.

However, you must remember that the intention (at least initially) is not to get sales, but relationships.

These long-term alliances will be the engine that drives your growth in leads, customers and sales .

But in the beginning, focus on building quality relationships, not on what they can contribute to your sales.

5.- Always look out for the type of lead that each source brings you


Well, when you find yourself successfully executing a australia phone number list strategy based on Outreach Marketing, check what type of target audience each source brings you.


Are you with an influencer?

See how the audience that comes through it behaves.

Are they truly qualified leads?

Are you running a guest blogging campaign? See how engaged that audience is with your content.

That is to say, the important thing is that you can see which of these sources is helping you to grow effectively and little by little; according to the issue of scalability, in this way you will be able to fine-tune your outreach marketing strategy.

This process naturally helps you to understand much better the audience you are reaching, and thus segment your potential clients in an extraordinary way.