“To help people” is, to put it bluntly, lame. It’s not a strong reason to create thought leadership content. It might seem noble of you but you have to dig deeper if you want to create the kind of thought leadership content that is shared and goes viral.
If you really want to help people, that is, you have to be very specific in your goal for creating this content.
It’s not just to help people. What else? It’s to help people…what? It’s to enlighten people to an idea so they can…what?
In other words, what action/s do you want people to take when they hear italy phone number list or see your thought leadership content? Will they sit with it and think about it? Do you hope they see a certain challenge differently? Is there a more specific action you want them to take, like seeing a therapist, calling a friend, telling a loved one they miss them?
All in all, write a list of your highly specific goal with creating thought leadership content, as this will stir you to craft it in a way that makes this clear, and will drive you to do more with it.
Most importantly, it gives you a north start for yourself, to help you share this even when it feels difficult, as we’re sure it was for Eli Nash. More on his story below.