propose using a hybrid version of the analyzed

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As a rule, a marketer does not have enough information on traffic and conversion rates into leads and qualified applications.

For example, a contractor for setting up contextual advertising can work with such a volume of data (provided that the quality of qualified leads and their conversion into sales are subsequently tracked by a marketer on the customer’s side).

To fully calculate the media plan and the return on turkey mobile database investment, we need data on the conversion from a qualified lead to a sale, as well as on the average check, costs, and number of orders per client.

In this situation, I indicators, which combines data on traffic and qualified leads for the recently completed reporting period and sales data for those months in which the period for the buyer to make a decision on the transaction has already ended and the bulk of sales have been made.



Thus, when calculating your media plan, you can now rely on the following indicators:
Expected conversion rate from qualified leads to deals (calculated based on data from closed periods, from the end date of which the period of making a decision on a purchase by the client has already passed). You take this data into account, assuming that the conversion will be the same in the planned period. Data on closed deals can be taken from the CRM or sales department reporting.