The amount of time the user spends on the site

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keys used;
where users come from.
This is roughly what the report looks like.

Report in Google Analytics
Google Analytics also has an interesting tool — Intelligence Events, which allows you to set up automatic notifications about the status of advertising campaigns. If you work with products on online platforms, then the E-Commerce tool will help you here.

Roistat
This tool differs from Google, as it allows you UK cell phone number list to analyze not only online, but also offline activities. In addition, this service is paid.

Among its main functions are:

promotion analysis;
cost optimization;
increasing conversions ;
increase in profits;
tracking traffic and customer journey.
With Roistat you can easily obtain statistics on profitability, advertising rates, as well as all the necessary data on marketing activities for the period of interest.

Roistat is also unique in that it offers end-to-end web analytics from the very beginning of a customer’s arrival to the moment of purchase. In addition, the platform has many additional functions.

PrimeGate
A service that allows you to conduct end-to-end analytics with powerful call tracking.

Among the functions:

general report with data on marketing activities and sales;
creation of special reports on received calls;
assessment of managers' performance;
automatic pulling of applications into the CRM system upon incoming calls;
gluing user sessions even after a long absence;
analysis of advertising campaigns based on incoming calls.
The site's reporting system includes:

how many clicks were made to the site;
leads;
transaction amount;
total costs;
financial turnover;
payback indicator and return on investment.