YMYL - Your Money or Your Life
In the 2019 version of the guide, E-A-T is mentioned 135 times and explains in detail what they look for in any type of content. Here’s just one section:
<img data-original="s:static.semrushombloguploadsmedia8e8b8e8b1fbdaac281d96ca99060d49c4707original.png" alt="Section 1 of the Google Search Evaluation Guidelines on EAT - Screenshot" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia8e8b8e8b1fbdaac281d96ca99060d49c4707eat-google-guidelines.png" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia8e8b8e8b1fb…eat-google-guidelines.png">
What has Google said over and over again?
They want experts to write content that their readers canada mobile database can trust. Why? Because bad advice can lead to problems and tragedy.
Think about it, who will write with expertise and authority, a newbie content writer discussing roofing construction or a roofing contractor with 15 years of experience? Someone with expertise will be more authoritative and cover important bases in the content.
Below they explain what they look for in high-quality pages which tend to rank better.
<img alt="Google Guide to High Quality Pages" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia2d6f2d6fb1ae477aa00ca1fcabeeaae9cabcgoogle%20Characteristics%20of%20High%20Quality%20Pages.png" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsm…fcabeeaae9cabcgoogle%20Characteristics%20of%20High%20Quality%20Pages.png">
Google wants you to provide value to their readers, and if you are a guest blogger, the above two sections in the guidelines should be an important part of the direction you use when creating your content.
Do you have someone who could write an article on a specific topic for another website?