In this context, your ideal customer must be looking for resources to gather information and useful ideas to understand and understand the problem.
Consideration of conditions
Next step: the user has been reached by your informative content philippines phone number list and now you convince them to reinforce the idea. Your target must consider the sore point, they must see themselves in the problem. How does all this happen? With a good work of persuasion.
We are in the intermediate phase of the sales funnel. The first step is done, we have gathered the attention of the audience: now we must strengthen the opinion and make the user discover that what is in question is a real problem, something to be solved in a practical way.
In these cases, landing pages are essential, especially if they are built following the PAS model . That is, problem, agitate, solve. The first phase deals with giving a name to the problem, defining it, the second adds details that reinforce the drama.
The stages of the funnel: awareness, consideration, decision
The PAS formula explained – Image source
And the third one proposes a solution that continues towards information. In this step the customer wants to know the approaches and methods to solve the problem : a landing page persuades but informs, trying to resolve objections and reassuring the reader.
Final purchase decision
We have reached the end of our journey. The user has become aware of his problem and has understood how to solve it. Now he is deciding who to contact to purchase the good or service needed to close the case . So, in this step we try to find a good way to convince that we are the right solution.