New ad units – Keep an eye out for existing ad platforms releasing new ad units. Facebook and Instagram release new ad units regularly. Test each new ad unit to see if you can find a high converting one.
New multimedia – Across all channels, video ads tend to outperform image ads. So if your company produces new video marketing materials e. case studies, promotional videos, launch videos, it’s worth testing ads with them.
Market and LPA Migration - If you are in a hot market where consumer savvy is rising, there are probably more people on the product LPA awareness ladder today than when you first ran your ads. Therefore, you need to test brand new ads to more accurately target audiences with climbing LPAs. For example, if you are selling a VR headset and the Oculus Rift has been on the market for a month or a year, there is a significant difference in how much the public knows about VR now.
Competitors become popular – If your market is saturated austria mobile database by competitors, you may want to double down on copy that highlights your product’s differentiation – even if it means spending fewer words explaining the problem you solve. Besides, more people now know about the problem in the first place, thanks to your competitors.
Most people who visit your website will not convert.
However, this isn’t a lost cause. In fact, they’re the perfect audience to target with ads because they already know who you are. So now your ads can focus on explaining why they should use you, rather than doing double duty by explaining what you do.
Advertising to website visitors in this way is called retargeting.