11 Email Marketing Best Practices to Increase Sales

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CTAs can also direct subscribers to a landing page or sales page , but don’t overuse them. You’re trying to create goodwill. Consumers are smart. They get emails when companies want to sell a product or service. It's a given. If you take the time to build a relationship and provide value for free, your conversion rate will be higher when you finally ask them to buy something. You may also like: What is Lead Nurturing: 11 Best Practices and Strategies (2024) Create your own interactive lead nurturing strategy map bigstock d style design email marketing 238953316 Now that we’ve covered tips for writing an email drip campaign, what can you do throughout your email marketing campaign to increase sales? Let’s review some of the things we’ve learned over the years from designing email drips.

Determine your marketing cp number philippines campaign goals – Understand your potential customers’ needs, wants and concerns Every email marketing campaign needs a very clear purpose. It should align with something your prospects want, need, or fear so that you can resonate with them emotionally. Wants: These are the things your prospect doesn’t have but keeps on their wish list. Do they want a better mousetrap? Are they interested in having some fun? What are they willing to pay big bucks for? What do they want to learn? Needs: You will be more persuasive if your product meets a real need of your prospect.



Needs include food, shelter, water, clothing, and transportation. They may not need your specific brand, but they can choose your brand to meet their needs. Fear: This is where the pain point comes in. If you sell a weight loss product, you might mention the fear of being too heavy. Or if you sell a software program that better organizes emails. You might mention your prospect’s fear of spending too much time in their inbox.