If you're interested in this topic, read our guide to keyword research

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You can also find new ideas for topics for your content plan on social media. More specifically, on your competitors' social media profiles. You can do this with Semrush's Social Media Toolkit . This tool tracks social media accounts, growth, and engagement levels for both your business and your competitors. Once you add a social media profile to your campaign, the tool will collect all data from the previous 60 days (30 days for YouTube). Semrush Social Media Toolkit The “Top Content by Channel” section shows you the top-performing pieces of content in your niche. You can use these as inspiration for your next posts. Top Content by Channel in Topic Research 4. Assign Tasks (and Set Deadlines) Unless you have a one-person team, you’ll need to assign tasks and deadlines to organize content creation.


This is an important step in improving your content new zealand email list planning processes. Let's say you want to create an Instagram video announcing that all purchases from your store have free shipping for a limited time. Your tasks (and deadlines) would look something like this: Writing Instagram Video Script and Captions In charge: Community Manager Deadline: September 25 Edit video In charge: Video editor Deadline: September 27 Activate e-commerce coupon In charge: Ecommerce Manager Deadline: September 29 Post content In charge: Community Manager Deadline: September 29 With Semrush’s marketing calendar, you just need to invite your team to your content calendar.



Then, you can assign tasks to them. Semrush Marketing Calendar, Members If you're using a spreadsheet or Google Docs, you can also tag users by typing "@" plus their email address in a cell. How to mention a person in a spreadsheet Tip: Remember to add extra days to account for any delays when setting deadlines. This is especially important if you need to receive approvals before publishing. Plan your marketing campaigns with Semrush Marketing Calendar Try it for free → ADS illustration 5. Schedule in Advance If your distribution channels allow it, it's a good idea to schedule your content. Scheduling content in advance will help you stay organized and avoid last-minute issues when planning content.