More than just building relationships, though, you also need to build authority. Become a reliable consultant to your customers, and you’ll win their trust (and their money).
—if you’re selling locally, focus on building relationships in your community. You have a key advantage here in that you can go beyond social media and find those “third places” where you can physically be in the same space as your ideal customers.
These might include coworking spaces, churches, or vietnam telegram data coffee shops in your neighborhood. Indulge in the fun part of a local sales job—strike up conversations, build in-person relationships in your local community, and get rewarded for it later on.
Pro tip: Don’t have any local “third places” to rely on? Make your own! A friend of mine in wholesale real estate hosts monthly seminars at a local hotel event center to teach local entrepreneurs about flipping houses for free. Creating your own space that brings potential buyers in is another fantastic way to build relationships while also building your pipeline.
Specific Ways to Build Trust and Authority with Potential Customers
When you first make contact with a new lead, here are some tips on building a relationship.
Ask tons of questions and listen intently. Don’t just talk, talk, talk—that will make people feel like they’re being "sold" to. (Yuck.) Instead, ask open-ended questions, including specific questions about their industry or process. Listen carefully to the answers, and ask related follow-up questions. This makes potential buyers feel like you care about their perspective and genuinely want to help.
Here’s another tip about building relationships
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