Pay enough attention to leads

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A very common situation: a user sees interesting information on the Internet, clicks on the ad, but ends up on the main page of the seller's website, that is, nowhere.

To effectively sell any product (service), you need to create a separate landing page for it - for each! Cramming hundreds of products onto one small landing page is wrong.

A potential client, having visited the page, should not think-doubt-suffer-choose: "Blue or green polka dot..." He only needs to decide whether to leave you his contacts or not. And your task is to help make a positive choice.

The sales page presents only one product, but in the most favorable light, giving full characteristics, describing the advantages, providing user reviews. All words and pictures are psychiatrist email addresses used to dispel the slightest doubts of the visitor and help him take the main step - leave a request, place an order, make a purchase.

Conclusion: you definitely need to have a sales page, even if you own the coolest website. And remember: one product - one page, where maximum attention is paid to the lead form.


Many people make a mistake when using lead management: they abandon leads without showing interest in them - as a result, the entire effect of lead generation is lost.

Business owners should not forget that leads are, although warm, still potential clients. They still need to be warmed up to the end and served so that they not only make a specific purchase, but, most importantly, come back for the product again.

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Conclusion: leads require constant attention, not a one-time allotted time for processing. Moreover, you need to act with them quickly and efficiently. If for some reason (night time, for example) you cannot make a call right now, at least send a confirmation by e-mail that the order has been accepted.

During a telephone conversation you need to:

- ask whether the person is comfortable communicating or not;

- kindly find out whether he left a request or placed an order;

- provide answers to any questions that arise;

- find out if everything is clear to him, if there are any wishes, etc.

A user who has confirmed their intention to purchase a product or service on the website must be served competently: ensure delivery of the purchase or receipt of the service, send a specialist to the home, etc. It would be right if you offered some kind of pleasant gift: customers need to be pleased!

Don't blindly imitate your competitors, come up with your own tricks.

It's a tempting idea to copy your competitors' lead generation mechanisms, isn't it? But it's better to give it up: you may not get the desired effect. No matter how attractive other people's landing pages, articles, advertising platforms may seem to you, you don't need to make the same ones for yourself.

Perhaps the secret to your competitors' success is not in these details at all, but in a well-organized sales department, or good feedback, or free delivery - or maybe their products are delivered by half-naked couriers?

Conclusion: what works great for others may not work for you. So don't get hung up on finding competitors, analyzing and copying their methods, so that you don't blame them for imitating in vain, etc.

It will be much more useful if you sit down and carefully think through your lead generation concept, implement it and improve it based on your own experience.