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It's not that simple. On the one hand, catchphrases, famous quotes from films and books are loved by readers: people instantly recognize them and read the necessary associations. The ability to play with such expressions ironically is a huge plus for the author.

For example: "We make advertising so that you won't feel painfully ashamed." On the other hand, you need to be wary of ambiguity: a misunderstood title will alienate the audience. And if you are not sure that you can write an original title using a popular metaphor, abandon it altogether.

Meaningless title

A quality, smart article with a title that pharmaceuticals email list says nothing in particular is the worst option. For example: "It's hard to believe, but it's true!" It's completely unclear what the author wanted to express, what he's writing about at all.

So make your title more specific: add facts, dates, figures.


Verbs are the best way to motivate your audience to take action. Without them, it is difficult to write an effective article title: it will be empty and lifeless. For example, the title “Success in Negotiations and Conflicts” is less convincing than “How to Win in Tough Negotiations and Convince Your Opponent.”

Feel free to use strong verbs! The title doesn't have to be strictly formal, that's long gone out of fashion. Express yourself more simply and clearly. For example, instead of "I want to become stronger than my opponent," write "I want to win."

A boring title that doesn't intrigue

Obvious things are of no interest to anyone, the eye does not catch on to them, therefore it is better to avoid such simple titles for articles as "Do you dream of creating a business and getting rich?" It is clear that many people think about this. But a title like "Six typical mistakes that kill a business" sounds much more attractive: there is a desire to read the article and find out what kind of mistakes these are.

Try to avoid giving information "head-on", look for new angles, do not hesitate to be provocative and a little harsh when composing headlines. The content of the article will not get worse from this, and the title will bring more readers. In addition, until you decide to take such a step, you will not be able to understand how the audience will react to it.

The author writes about himself and his interests, not about the reader's problems.

Materials titled in the style of "We have put a lot of effort into creating a great product for you" will remain unread. The consumer does not care how hard you worked, suffered, etc. He is attracted by the possible benefit for himself personally. Indicate the benefit for your target audience right in the title of the article, and loyal customers will definitely read this offer.

People are interested in other people's experience only when they are in a circle of colleagues or like-minded people (for example, when they read articles on a professional portal on their topic). And even then, it is not the experience itself that is valuable, but its result and the knowledge that other people can extract from it.