What is organic traffic

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Visitors come to a site in a variety of ways - from contextual advertising, through social networks, forums, etc. However, for every webmaster or site owner, the most important channel is organic traffic from search results. In this article, we will consider why it is worth paying so much attention to.


This is a flow of clients from organic search engine results. It is also called organic, organic, or organic traffic, or SEO traffic, since attracting users from search is the main task of SEO website promotion.

Search robots, which operate on the basis nursing homes email list of special algorithms, are responsible for the issuance of Yandex, Google, Mail, Yahoo! and other search engines. Unlike contextual advertising, a place in the search results cannot be bought. For example, Google Analytics distinguishes between such channels as Paid Search and Organic Search. The latter is precisely the search or natural issuance.

Organic traffic to a site is the main or one of the main ways to attract users. It provides a high-quality and large flow of visitors. When analyzing site traffic, the organic traffic indicators are primarily focused on. These figures can also be used to judge the work of contextual advertising.

When studying the effectiveness of advertising traffic, you should pay attention to the percentage of refusals from advertising results, and then you need to compare this figure with refusals from search. If the statistics in the first and second cases are approximately the same, then both channels attract an equal audience to the site.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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If the bounce rate from contextual advertising is at least 30% higher, then this is a reason to work on improving advertising campaigns in order to reduce the bounce rate.

Read also!

"How to Increase Website Traffic: Paid and Free Methods"
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This method of comparing the effectiveness of paid and organic channels can be used for large sites that regularly update information. The age of web resources should be at least 4-6 months. This comparison method is not suitable for analyzing a landing page that contains a minimum of information and promotes only one product.

Organic Search Traffic

Organic search traffic is needed by those web resources that promote a high-quality product or service and want to increase demand. What are the tasks of organic traffic?