Types of Search Spam

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This case was linked to an incident in 1986. On Usenet, Dave Rhodes was actively promoting the idea of ​​a financial pyramid, promising that investors would get rich thanks to it. Rhodes sent out messages in huge quantities, which irritated users, and the texts of the letters began to be called "spam".

In Russia, the term "spam" arose during the August putsch on August 19, 1991. At that time, the head of the Relcom company sent people an address from Boris Yeltsin.

Spam came into the spotlight again in 1993, when Usenet administrator Richard DePew accidentally posted 200 messages to a conference.

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In 1994, Canter & Siegel commissioned a medical insurance leads email list programmer to develop a program advertising services on Usenet. After such a mailing, Internet users quickly lost interest in Usenet.

Today, spam is the name given to mailings and e-mails. The term is also used in the Internet environment (spamdexing).

What is search spam? Let's talk about its main types.

1. Using a huge number of keywords and phrases in the text

Key queries can be used to fill text, descriptions of video and photo files, meta tags, etc.

The purpose of stuffing is to make the search engine algorithm consider the page content to correspond to certain keywords. But in practice, this promotion method has long been ineffective. Optimizers who use it are more likely to get their site banned than to bring it to the TOP.

2. Automatic redirect

The process by which users are instantly redirected from one web page to another. That is, a person visits one site, and the system redirects them to another.

Often a person does not have time to notice the redirect directly (since it is an automatic and very fast process). As a rule, after the redirect the user gets to a web page with advertising content, spammed with links.

3. Cloaca

Here, for each promoted page, the SEO optimizer develops two versions at once:

The first one is intended for search engines.

The second one is for ordinary users.

That is, cloaks are different page contents for search engines and for ordinary people.

A special program records who exactly visited the page - a search robot or a user. Taking this into account, certain content is displayed.

Development of a multi-page website

Source: shutterstock.com

The page is optimized for search engines very carefully. There is not a single unnecessary element on the page, but there are many keys for search engines. For users, the page looks absolutely standard, has a pleasant design and the most convenient navigation.

At first glance, everyone is happy - both robots and people. But in fact, by using cloaks, the SEO optimizer deceives the search engine. And it, in turn, sees this and bans web pages that have two versions.

4. Swapping

This is a complete replacement of the web page content immediately after its successful indexing in search engines. A webmaster or SEO optimizer using this method must place unique and high-quality content on the page, increase its positions and get good traffic from search engines.

Next, after a scheduled update (a periodic update of the search engine), the specialist completely changes the content on the page. The unique text is replaced with content with countless key queries and links to promoted websites.

Of course, when search engines update again, they will detect the substitution and lower the page's position in the search results. But until that moment, it will collect traffic (visits) and remain in the TOP for some time.