are still unable to understand the

[rochon.a1.119]

But since it is a somewhat confusing search, Google does not quite understand it and displays the information about Barça.

This is probably because in many cases users write “Barcelona Contact” or “Barça Contact”.

Google BERT - Ambiguous Keywords

Significant impact on voice searches
Voice search has been on the verge of taking the big leap forward for a few years now, but it has yet to do so.

While it is true that sales of devices such as Google Home or Alexa mexico mobile database have increased, search engines meaning of what is being asked of them.

The training process in voice search is too manual.

In other words, “Voice recognition” is not the same as “voice understanding”.

At this point, BERT will be of great help in better understanding voice searches and making them more conversational.

How is BERT different from Rankbrain?
Rankbrain is the first Artificial Intelligence that Google used in its algorithm.

It was in 2015 that the SEO community started using the term “search intent” frequently.