Identifying good content for email marketing

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As much as abuses have damaged customer confidence in companies, there is a fairly simple way out to get around this reality: good content !

With the ease of sending and receiving messages, determining what is relevant has become a bit more difficult. In the end, when we receive an email , we decide whether or not to open it based on the sender and the subject. If we do open it, the first few lines are decisive, as is the direction of the reading throughout the text.

To help you in this mission, we have prepared some tips on how to create content for Email Marketing that will magnetize the retina of your leads . Check out what we prepared:

How to create powerful subject lines
Among hundreds of spam emails, email lists and feeds that fill your inbox, you have surely saved more than one email from going to the trash because of a catchy subject line.

A title that combines personality with a sense of urgency, without leaving azerbaijan phone data aside a sense of humor, greatly increases the chances that the recipient will not resist the curiosity of opening it.

However, it is good to keep an eye on the form: it is recommended that the subject line has between 41 and 70 characters, also taking into consideration that mobile devices can display up to 30 characters without the texts being divided.

Therefore, your subject line must be attractive from the first word! This stage cannot be neglected and needs to be strategically built into your campaigns.

We have made a list of good practices to ensure the quality of your email subjects.