1. Choose a main objective

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This step relates to your company's values, mission and vision. In an organizational culture, these points are important when guiding your team in solving problems, in building action proposals and in internal communication .

The "main objective" or "key objective" topic should contain what the goal will be to achieve it and how long it should take to occur.

2. Determine the value propositions
Value propositions are important to explain how responsible they austria phone data can be in helping you achieve the key objective. You must choose between three:

improve total cost;
lead in products;
or customer loyalty .
3. Define financial strategies
We know that no company is sustainable if it does not have good financial planning.

At this point in the strategy map it is essential that you pay attention to your value proposition (determined above), as this will directly affect the choice of which financial strategy to use - it may be revenue growth, productivity and/or resource use.

4. Define customer strategies
This stage will also be related to the value proposition you have already established.

This is going to dictate how your customer strategies perform. They basically fall into three categories:

customer acquisition and retention;
increase in prescription per client;
and reducing customer cost .