This is very much in line with one of the trends in the industry, which is actionable ads that no longer require a website to generate the desired action.
Google Ads Smart Campaigns - Objectives
The next step will be to choose the geographic segmentation.
This is a relatively simple step in which you can select specific locations where youwant the ads to appear or
At this point, the advice is to start conservatively and gradually expand the geographic scope to advance through the areas of influence closest to the business.
Especially when it comes to local businesses such as restaurants, car usa mobile database dealerships or similar that should focus on their radius of influence.
To learn more about local businesses and Google Ads, you can check out the following webinar.
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The next step will be the segmentation of the product or service.
To do this, Google has invented something different from everything that came before: "search phrases" as a substitute for keywords.
This change is due to the fact that in this type of campaigns, concordances or negative keywords are not allowed to control the reach, but rather this is left to Google Machine Learning to learn what works best.