High-quality tools like these can provide you with valuable information about where you currently stand and where you can rank higher on the search engine results page, or SERP . Not all tools are free. Some of the best tools cost a ton of money.
What are site impressions?
Website impressions: After a customer searches for a keyword through a search engine, your website is displayed on the search results page. This term is called differently in each search engine, such as exposure (Goolge.com), display (Baidu.com), and impression (Bing.com). For a new website, as more pages of the website are indexed by the search engine, an increase in website impressions means a better start.
2. Now that you’re ranking for search terms, we need to track usa phone list which queries are leading to clicks in the SERPs (search results pages). That said, simply appearing in the SERPs isn’t enough. We also need to see how many people are clicking on your link to visit your website. Otherwise, there are holes in your attorney SEO marketing.
Click-through rate (CTR) is calculated by dividing the number of people who clicked on your website's link by the number of people who saw that link . In short, it's clicks divided by impressions. Let's say 100 people saw your website's link when they typed in certain search terms. However, four of them clicked on your website's link. In this case, your CTR is 4%.
Average CTR depends on your position in the SERP, with the first organic result averaging around 27% of clicks for keyword searches, according to a 2022 survey conducted by Backlinko. As you gain traffic and clicks, track your site’s average CTR. See which pages aren’t performing well and assess what might be causing the problem.
Click-through rate is a very valuable metric. We want to use it. However, you should use it in conjunction with other metrics to get a more accurate picture. Just because someone clicks through to your website doesn't mean they'll become a paying customer of your company.
There is also a special situation. When a customer searches for the answer to a question through a search engine, the accurate answer is already written in your page description, so the customer does not need to click on the page at all.
3. Average Page Dwell Time
The next step, then, is to understand what happens when someone clicks through to your website. This can give you more insight into the effectiveness of your SEO efforts based on what happens on the page.
Average time on page is a metric that determines how much value visitors get from your website. Are they staying long enough to find answers to their questions from the content on the page? It's easy to see the value of this legitimate marketing metric, but be careful.
Longer time spent on a page doesn’t always mean higher value. Sometimes users stay on a page for a long time because they have a hard time finding the answer they’re looking for. User experience is an important factor to consider here.
On the other hand, it could mean that the content on your page is very engaging, so they need more time to discern the data.
How do we know how well quality content is performing? To track this critical component, we’ll use Google Analytics.
4. Recommended traffic
We’ve touched on backlinks a lot when discussing everything from content marketing to the use of legal directories. That’s because they’re so important.
Referral traffic is traffic that comes to your website from backlinks to your website. This is a great metric to track because it will tell you which backlinks are driving new traffic to your website. While we spend a lot of time focusing on the organic search results that come to your site after a potential customer enters a search query, backlinks are also a very different, but valuable source of traffic to your website.
When we look at where these referrals are coming from, we can understand which networks you are successfully leveraging that you wouldn’t be leveraging through organic traffic itself. It can also help you track your brand exposure and whether users are confident in the relevance of your site’s information.
To understand how helpful your backlinks are to you, we can use Google Analytics to track this metric. We can then use this to guide your future link building strategy.
5. Organic traffic
Organic traffic is a measure of how many people visit your site by clicking on a free link from a search engine. We use this metric to determine which keyword searches drive the most traffic to your pages. We can use it to: