Moderation is not yet complete

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In addition to the categories listed, there are other types of ads that the browser will reject. For example, if a company has an affiliate program with a bank and offers its goods on credit. Yandex will only allow the ad if a financial institution license is provided.

If moderation is successful, but there are no impressions, there may be several reasons for this. Each of them will be discussed in more detail below:



If the ads are still in the moderation interior designers email list process, then, naturally, there will be no impressions. You can check the status of advertising messages directly in Yandex.Direct.

Moderation

Sometimes moderation takes several days. The process can be delayed for several reasons:

Text, keywords and links are checked automatically, and images are checked manually by a moderator.

An advertising campaign contains 100 or more ads. The fewer materials you send at a time, the faster they are checked. Therefore, it is better to send messages in parts if there are many of them.

Verification of contact information occurs during the specified working hours of the company, because of this it may take more than a day.

Moderation is carried out from 7.00 to 24.00 daily Moscow time.

Once verification is complete, ads are awaiting activation or adjustments.

Even if the check is completed, the display of ads will not start immediately. The waiting interval can be 40 minutes, during periods of high load - up to three hours. Therefore, do not immediately start worrying about why Yandex.Direct is not working, but wait a little.

After making adjustments, the campaign does not launch immediately either. In some cases, the wait takes 2-3 hours.

Completing Ad Verification

It is important to remember that if you change the parameters of the strategy or the strategy itself, the number of impressions may drop sharply in the next two days. This is not a reason to panic. You need to wait a few days, and the dynamics of impressions will normalize.

There is no need to take any action. There is no need to worry about why advertising in Yandex.Direct is not working either. However, if the situation does not change after two or three days, it is recommended to check the advertising campaign settings, which will be discussed below.

Territorial coverage

If there is geographic targeting, you need to make sure that the region where the ads are displayed matches the region specified in the account settings.

If there is a discrepancy, you can change the region to the desired one in the profile settings. The "Settings" link is in the upper right corner of the page.

In the "Location" section, select the desired locality or set up automatic location detection.

Insufficient funds to continue the advertising campaign

Here it is worth remembering what amount was specified in the advertising campaign settings for the display strategy.

Three hundred rubles (the minimum rate) per week may not be enough to display an ad both in the search engine and in the Yandex Advertising Network (YAN).