Give them a reason to click!
Results
It is what determines whether a visitor will take action or not.
Therefore, you need to make sure that it evokes the right response to ensure high click-through rates and achieve your business goals.
With a little creativity and hard work, you can write amazing calls to action that will drive sales and increase conversions on your website.
Want to put these tips into practice and increase your conversions? Sign up for a free account on Poptin and try out their high converting popups.
About the author:
Nat Caesar is the owner and head of growth rcs data singapore at Myndset , a provider of content marketing solutions for SaaS and startups. She is a passionate digital entrepreneur and has been building and growing digital assets since 2014.
Describe the benefits of your brand
These types of tools are often used by brands today to differentiate your products from those of your competitors in a crowded marketplace and to highlight the features that set your brand and product apart from others.
Stand out from the crowd with:
Focus on narrow target markets.
Using a slogan that expresses your mission and values.
Adding another layer to your product or service that your competitors are ignoring.
Highlighting the unique perspective of your products or services
The best way to approach these topics is through stories. As humans, we remember others and connect with them on an emotional level through storytelling, more than through any other form of communication.
You need to tell your brand story in a way that builds trust with potential customers and gives them access to the inner soul of your company. So tell them how you ended up building this startup. Why are you here? Why would someone buy from you?