Additional traffic sources

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Referral traffic

This is the name for any traffic that comes to a site via a link from an external site, unless it is a social network. All news sites and blogs correspond to this parameter.

So, if you are mentioned in RBC with a link to the site, and readers click on it in the article, then for Google Analytics these transitions are referral traffic.

Social traffic

This type of traffic is created by any user hospital contact list who visits the site via links posted on social networks: VKontakte, Facebook, Twitter, LinkedIn, Instagram, TikTok, Pinterest.

If you post a link on Instagram that gets 300 clicks and 300 visits, that's social traffic for Google Analytics.

Traffic can come not only from the main sources, but also from additional ones. They differ depending on the industry in which you operate. Thus, additional sources of traffic for online stores can be:

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Alexander Kuleshov
Alexander Kuleshov
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Review sites . Special platforms where people share their impressions of a particular product or service. There are sites where only negative reviews are posted, as well as sites with both positive and negative recommendations. Examples are IRecommend and Otzovik.

Reviews in online magazines . You can often find articles by journalists and ordinary users mentioning stores. If you are known, then the online store will occasionally appear in such reviews.

Comparison sites : for example, Pru and Sravni. Such platforms collect prices from different online stores, and users see where a particular product is cheaper. In turn, such sites receive payment from the online store for purchases or clicks.

Advertising articles . The owner of an online store can order an article about his site in the media that his potential customers read.

Trading platforms and marketplaces . These are a kind of catalog sites where visitors and online stores can place their products. Such sites are well optimized for search. The target audience of marketplaces often goes directly to the site, bypassing Google. If a small store is placed in a marketplace, it will be able to get good traffic.

Discount and coupon sites . Coupon sites provide discounts on goods and services. The store owner pays them for the target action: activating a coupon or selling with a coupon from this site.

You can get good traffic thanks to your own blog, which will attract visitors from search engines based on queries.