Direct deception of visitors

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It is enough to set a large number of redirects to other resources, and search engines will definitely use penalties. This method is no less popular.

And if you get access to robots.txt, then the site will simply disappear from the search results.

You can ruin a site's reputation in the eyes gmx email list of search engines by posting prohibited content on it. Here are some examples of this:


Use of legally protected brands, logos, trademarks.

Imitation of websites of famous people.

Documents aimed at manipulating user behavior.

Incorrect contacts.

Inaccurate or unverified information.

Pop-up windows or structures that interfere with viewing and scrolling pages.

Advertisements with inappropriate content.

Distortion of reality.

You should always be prepared for negative SEO promotion to be used against you. Particular attention is drawn to a site with dynamics of growth in search results.

Since the competition among Internet resources is quite high, the methods of struggle are becoming more illegal.

Once your site reaches a high position in search, you will need to protect it from negative SEO methods. If you do not do this, the result will soon disappear, because unscrupulous competitors prefer to use what will give an advantage quickly.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Constantly monitoring the search engine cache is one of the best ways to protect against hacking. This process should not only be regular, but also automated. These actions will help prevent the negative impact of intruders on your site and stop it in a timely manner. As soon as you detect an attack, immediately contact the search engine's technical support.

Compromising a site through manipulation of link mass

Search engines are interested in combating artificial link building. And unscrupulous specialists use this for their competitive purposes. Google Bowling is an SEO method in which backlinks to a competitor are created on spam or bad resources. This will hit the site's position hard. And the owner of the resource that is being attacked will be to blame for everything.

Compromising a site through manipulation of link mass

How does this happen? The first method is simple - buy links to a competitor on those resources that are already banned by search engines. The second is the use of so-called link farms: in this case, several sites are combined and links are exchanged. And then sold to a third. The attacker acts in this way: certain key concepts (used on the competitor's site) are added to the link anchor list. And search engines regard such actions as manipulation and apply sanctions.

It is necessary to identify all existing bad links using certain tools. Once you have compiled a list, you will need to submit it to the Google Disavow Tool. You will be able to dispute these links and, accordingly, protect your link profile.