Who should be known to our audience?

[sharminakter]

Editorial calendars come in all shapes and sizes. The breadth of categories in your content calendar will largely depend on your or your team’s needs, as well as your industry. The calendar sections you choose will also depend on whether you manage content production—whether entirely in-house or outsourced to freelancers.

The features below are important elements of content calendars, but not all of them will necessarily apply to you, so choose as you see fit.

Title
A headline is important to ensure you’re targeting your buyer persona, whether as a blogger or a larger organization. Ensuring the content provides value and focuses on the audience’s needs is valid for all businesses, big or small.

Adding titles to your content calendar also helps clarify what you're working on, and can also provide inspiration for other content.

Content type
The type of content—podcast, email, video, or guide—used to reach specific audiences is important to all marketers because it clearly defines how the content should be planned. Having this information russia telegram number database written down also allows you to identify gaps in content types.


The best content for ANY channel is content that:

has the right format for the platform

focuses on what interests the audience

has the quality expected by the audience

recognizes what is at stake for the audience

includes relatable faces/voices


Do not post content without adapting it to the medium.

HOWEVER, remember:

Stories are always appreciated So, don’t hesitate to tell a personal story in your next email campaign. Write a #fridayintroduction on Instagram. Add a personal About page. Write a story on LinkedIn.