External promotion of the channel in Yandex.Zen

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You should never try to draw users' attention to articles that have a low click-through rate or read-through rate. The audience has already expressed its opinion on these publications, and a repeated reminder will only harm your channel. Add one or two links to successful articles on the same topic and a couple to other popular posts.

Content color

This content characteristic is important on Yandex.Zen. If you run a news channel, your publications will have a high level of popularity at the time of their posting. The further in time an event goes, the less interest it will have. There is no point in making links to such posts. But if the content remains relevant to the audience over a long gambling email list period of time, it is assigned a green color. A link to such an article should be included in the next post.

Video

The ability to supplement publications with video materials appeared not so long ago, but has already proven its effectiveness in solving the problem of how to promote a channel in Yandex.Zen. The level of user engagement for these posts is the highest, so their presence will make channel promotion more successful. It is better to create videos yourself, rather than take them from the Internet. If the author finds his video on your channel and contacts technical support, you will definitely be banned. To increase audience reach, it is enough to post one post with a video per week.


We have told you how to improve internal channel promotion. Your task is to use the knowledge you have gained to the maximum. Now let's talk about how to increase traffic outside of Yandex.Zen.

Links

Links are the most popular promotion tool. You already know that a channel has such indicators as influence and engagement. And that influence is determined by how often your channel is mentioned on other platforms.

Therefore, this frequency needs to be raised as high as possible so that mentions of the channel constantly catch the eye of users on social networks, other sites and channels.

Links on websites are easy to organize. These can be your own resources, or you buy and place links on third-party sites. Links on other channels are much more difficult to place.

The most reliable and correct way is to search for channels with similar topics in order to place mutual links. If you can agree, then 5-10 links to each other will help in promoting both resources.

If the owner of another channel does not agree to mutual posting of links, then the only option left is to buy this opportunity.

A powerful factor in external promotion is information about the channel in social networks. Repost your publications in each community, in personal accounts. The more reposts, the wider the audience reach.

It works like this: the robot analyzes the type of user who reposted your post and finds similar people to show this publication to. The more diverse the type of readers who want to share your post, the wider the reach will be.

It is better not to use activity boosting on Yandex.Zen. The algorithm very quickly calculates all manipulations with reposts and bans the channel.

Widgets for websites

These are also unique links to the resource. Plugins for displaying posts from Yandex.Zen have already been developed for all popular CMS, you just need to learn how to use them.

Unlike regular links, there are no anchors here, and all posts will automatically appear on the main page of the site, from where users will go to your channel. A native widget in the style of the main design of the site will work well.