Algorithms - Search Engines

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Over the past few years, the SEO industry has undergone many changes: Google updates, the evolution of SERP, the development of video content, voice search, etc. and all these changes have had a considerable impact on SEO and digital marketing in general.

Regular digital analysis is essential to anticipate trends, optimize work and increase efficiency.

In this article, we share with you a list of SEO statistics that are important to know.

SEO Statistics to Take Note Of
SEO Industry
1.- It is estimated that the SEO industry will reach 80 billion in value by 2020. (Source: Search Engine Land )

2.- SEO has 20 times more traffic opportunities than PPC on mobile uae mobile database and desktop. (Source: Sparktoro )

3.- 61% of marketers say that improving their SEO and increasing their organic presence is their top inbound marketing priority. (Source: HubSpot )

4.- According to Andrey Lipattsev, Senior Search Quality Strategist at Google, high-quality content and link building are the two most important factors used by Google to rank your website for search. (Source: SearchEngineWatch )

5.- 45% of large companies and 20% of medium-sized companies spend more than $20,000 per month on SEO. (Source North Star Inbound )


6.- In 2019, Google accounted for an average of 75.23% of all desktop searches worldwide. Bing followed with 10.17%, Baidu with 9.45% and Yahoo with 2.66%. (Source: NetMarketShare )

7.- Of the billion daily searches, 15% are new to Google. (Source: Google )

8.- On the first page alone, the first five organic results account for 67.60% of all clicks and results 6-10 account for only 3.73%. (Source: Zero Limit Web )

9.- 50% of all searches do not generate clicks. (Source: SparkToro )

10.- 50% of queries are made up of four words or more. (IMPACT, 2019)

11.- The most recent algorithm update took place on January 13.