A bright future for a startup developing AR displays for cars

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Envisics, a startup working on holographic displays for cars, has already received backing from major players in the industry. Hyundai Mobis, GM Ventures, SAIC Motor, and Van Tuyl Companies have invested $50 million in the startup.



GM says it will be able to use Envisics’ technology in future electric vehicles, such as the Cadillac Lyriq. Hyundai’s major auto parts supplier Mobis plans to work with the startup to mass-produce AR displays by 2025.

Envisics says it will use holography to visualize images that south africa number data appear in front of the car. The 3D images will indicate pedestrians, stopped vehicles, or turns. They could also be part of the transition to self-driving cars, which will indicate specific hazards that require human intervention.

“We can map this information directly onto reality itself,” says Jamison Christmas, founder and CEO of Envisics.


Today, some vehicles can already project images onto their windshields, showing the current speed limit or the direction of the next turn. Some systems, such as Mazda's "active driver display," offer basic elements of augmented reality, such as warnings when drivers drift out of their lane.

The Envisics system is fundamentally different from these developments. It does not simply display two-dimensional images on a plane, but uses a holographic modulator - a device that effectively delays light rays. The modulator allows you to simulate the movement of light in space. The result is a 3D image that is reflected from the car's windshield, and the driver thinks that it is coming from behind the glass.