Let your employees share news too

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Once you've launched with a new design, you'll want to let as many people as possible know about it. Ask your team (and friends and family can help, too) to share this information on the social network where they spend most of their time.

An added benefit is that when your site becomes esinc email list social media accessible, search engines will see this and give it a small SEO boost.

Announce a special offer for site visitors only

If you already have a number of subscribers or their email addresses, inform these people about a specially created offer.

The following special offers have proven themselves to be excellent:

Discount in the store

Opportunity to get free shipping on orders placed before midnight

Bonus discount for reviewing a new web resource

Create and post a video on YouTube showing off new features on your site

Create and post a video on YouTube showing off new features on your site

Video is the best way to showcase your product. This type of content is more visual than text and static graphics, which allows you to better convey your idea.

How to use this tool to advertise a new website? Show users:

what was the old site like;

what does the new web resource look like;

why did you decide to redesign or launch a new website;

new useful features and how they will help users;

Reviews of the new web platform left by some beta testers.

Publish the video on YouTube and actively promote it using other methods mentioned in our article.

Make a press release and get publicity

When launching a new website, press releases are considered one of the most cost-effective ways to advertise and gain backlinks.

But don't think that a boring run-down is enough - press releases like that don't work anymore. Journalists and readers aren't interested in press releases per se. They want a compelling story. You'll have to work on the idea, offer an interesting perspective, and write a catchy headline.

Publish the finished press release on your blog. Then send letters to journalists, including the URL of this blog. This is not the easiest and fastest work. If possible, try to hire an outside specialist.