"Website navigation: how to build it correctly?"

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SSL encryption
Website protection is certainly important, especially when it comes to online sales. After all, when a customer fills out a form with confidential data on an online store page, he wants to be sure that information about him will not fall into the wrong hands.

If a site is protected by SSL encryption, a green lock will appear in its address bar. The presence of this sign increases the user's trust in the web resource. It also improves the ranking process by search engines, since their algorithms take into account the level of security of sites that collect user data, including information about monetary transactions.

SSL encryption

Website architecture and navigation
Site navigation should be easy and clear. This is equally important:

for search engine promotion , since it is easier for search engine robots (Yandex, Google) to explore the site, which, accordingly, improves the quality of SEO;

for users , because it is easier for them to find the information they need, because the usability of the web resource improves.

It was mentioned above that one of the indicators of an effective website is the ability to get from one page to another in three clicks. To implement this in life, create a site map. This democratic donor email list will make it easier for you to understand where there are no links between pages. And in general, the general structure of the resource will become clear. It should also be remembered that call-to-action buttons (for example, “Buy”, “Call us”, etc.) should be placed at the top of the page, since visitors primarily pay attention to this part.


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Of course, there is much more that can be said about navigation and website architecture, but to begin with, we are simply showing that such a direction for improving a web resource exists in principle.

Content of the site
The content of a website means the information that is loaded onto it. The content of the resource must satisfy the user's requests and needs, i.e. be valuable to him. It should be understood that it is not always equal to usefulness. For example, if you watch some kind of entertaining video, it is unlikely to be useful in terms of informative content. But at the same time, this video is valuable to the user, because it satisfies his need for entertainment.

How can content make a website effective? The fact is that your potential customers visit the website in search of some information. Correctly designed content, for example, in the form of an attractive banner with a promotion, can push the visitor to make a purchase. If we draw an analogy with fishing, then the client is the fish, and the content is the bait. And the tastier the bait, the faster the fish gets on the hook.