What kind of users come to our site?

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Remember that “branded SEO” is organic traffic that has directly searched for our brand or brand + related attributes, therefore, it is a user who already knows us.

We can distribute them into two groups:

1.- Users who already know us through the site
You have already browsed our site in previous sessions.

To optimize conversion in this type of user, we must work on personalization strategies, through login or browsing cookies, to offer them a tailored experience.

Bringing you products you have already visited, incentives for saudi arabia mobile database complementary related products and, ultimately, leading you to have a unique experience on our site.

2.- Users who already know us through other types of impacts
Traditional media, television, OOH (Out Of Home), magazines, third-party mentions, WOM (Word Of Mouth), etc.

This user is clearly a new user on our site and, therefore, we must learn as much as possible about him: his behavior, his navigation and his interaction with the different components of our digital environment.

To do this we must start with the optimal configuration of our analytical tools, a key point for understanding our users.

Conversion optimization for non-branded SEO
In this case, we are dealing with users who have landed on our site through searches for semantic territories for which our domain has managed to position itself in the search engine.

Here the task becomes more complex, since we are dealing with people who are completely unaware of our environment, navigation format and key benefits, or in other words, what we offer the user that makes us a better option than the competition.