Are the texts convincing enough?

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Content filling:

Is the information easy to understand?

Is there any unnecessary (water) in the texts? Are the materials relevant, are they needed by the user?

Are there any grammatical errors, repetitions, or outdated information in the texts?

Technical component:
Do the site pages load quickly?

Is there a version for mobile devices?

No errors during startup and transitions?

Does the site contain any broken links?

Marketing part:
Does the website content contain calls to clinical nurse specialist email list action? Does it create a desire to place an order?

Is the text content written in the language of benefits?

Are there any loyalty programs, discounts, or special offers?

What is the pricing policy (expensive, cheap, average)?

Does the buyer have any guarantees? Is this displayed on the website?

Is the product/service/goods of good quality?

Rate each item from 0 to 10, where 0 is the worst and 10 is the best. When entering values ​​into the table, the cell color can be changed. All green shades indicate advantages for the company. Red shades indicate weaknesses. After the heat map is fully filled in, the site owner will receive a visual representation of the situation with competitors according to various resource characteristics. Example:

Marketing analysis of the site


6 Components of Competitors' Website Content Analysis
The content of a website is the most important factor in ranking and promoting a resource. It is very important to conduct a competent marketing research before starting to fill it. It is not enough to simply familiarize yourself with what is posted on your competitors' websites. It is necessary to study everything, from the titles to the uniqueness of the product descriptions.

Analysis of competitors' website content

Let's figure out what parts of the content should be paid special attention to and what to compare with competing sites: