Your web host's IP reputation can affect your own website and cause problems. Here's how:
Email deliverabyour emails may be automatically marked as spam... Or worse, not reach your recipients' inboxes. Those on a shared hosting plan can also be affected by what other websites do: if the neighboring site sends spam, your site can also be put in a bad light and both can get blacklisted.
Search Engine Ranking
That pesky neighbor on your shared server can also cause Google and other search engines to assume you're just as spammy and drop you in rankings. If you're not on a shared server, it's not as much of a concern, but the host's IP still plays a big role.
Security
Your web host's poor IP reputation can be an indication of insecure nigeria whatsapp number database servers. And if your provider uses servers that aren't secure, your site will be at risk of malware or hacking. All the marketing you've done will be for naught if a security breach compromises your customers' data.
Associations
If forming partnerships is part of your digital marketing strategy, a negative IP reputation could be a red flag for potential partners. Even if you're a reputable company, your web host's IP reputation can make you look bad.
We recommend checking the IP reputation of a web hosting provider before signing up for their services, no matter how good their offer may seem. You'll be surprised at the positive difference it can make to your marketing efforts.
# 7. Type of web hosting you choose
You should already know that shared hosting is not the best option. But you may not know much about the alternatives. Here's a quick rundown:
Shared: The cheapest, but offers fewer resources and less control. Plus, you'll be sharing digital space with other websites.
Dedicated: Various resource offerings available and you have full control of your own non-shared server. A bit pricey, but great for high traffic sites.
VPS: Affordable and mid-range. Your site rents space on a server, but it has dedicated, not shared, resources. More relia