To determine which pages have the highest bounce rate follow this path

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Google Analytics
You can view bounce rates for a specific period of time on the service's main page in the Audience Overview summary.

You will find more detailed data in the Channels, All Traffic, and All Pages reports. A high bounce rate signals problems in a particular user segment, traffic source, etc.


Behavior → Site Content → All Pages.

To check how effective a particular channel is, you need to go to the corresponding summary:

Traffic sources → All traffic → Source/channel.

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Differences in calculating the bounce rate in Yandex.Metrica and Google Analytics
Yandex.Metrica
The service classifies page visits lasting less than 15 seconds as bounces. It is not possible to make adjustments to the time period set by the system.

In addition to the specified duration of the visit, Metrica takes into account two additional conditions:

The user stayed on one page without moving from it. If there is no interaction with the site during the 30-minute timeout, the analytics system perceives this visit as completed.

There is no reason to record a "non-rejection". Such a service event is recognized as a situation of time discrepancy due to problems with server response or browser failures.

The greatest accuracy is guaranteed when analyzing a visit using all three of the listed metrics at once.

Bounce rate in Yandex.Metrica

Google Analytics
The service uses a fundamentally different approach to determine the bounce rate. Google recognizes every visit that ends on the landing page as a bounce. The user went to it, could spend quite a lot of time here, but did not make any transitions. In this system, the bounce rate is consistently high for one-page sites, because their functionality is limited to providing only some information and does not imply mandatory further interaction with the resource.