Use your competitors' keywords

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For any online businessman, each type of search query has its own value. For a news site, the first two types of keywords will be more significant. For a sales site, on the contrary, the third type is more important. It will bring more interested clients and will have a high conversion rate. That is why you need to be able to focus your attention on the most profitable ones for your business among many queries.


Try to find out how competitors' sites raise their rating. For this purpose, there are services such as SiteReport, Promopult, SerpStat, etc. Use the most profitable keywords of competitors buy weight loss leads for your business.

Stay up to date with all the latest news

To attract and retain potential customers, you need to study events related to your environment, field of activity, competitors. Identify current popular search queries using special services such as Google Trends and others.

Using relevant search queries

For example, the National Aphasia Association used keywords related to the movie Game of Thrones when viewers assumed that one of the characters suffered from a speech disorder. This helped attract and retain many new users.

Distinguish between advertising keywords and those used for SEO promotion

In SEO, search queries with very small impressions usually do not play any role. If we talk about advertising in Yandex.Direct, then the narrower the key phrases, the lower the costs. Therefore, you cannot refuse a query only on the basis that statistics show a low number of queries for it.

Make an advertisement for your brand

Internet marketers do not always understand whether it is necessary to advertise their brand in key phrases. But it is worth considering that the benefit from such promotion in the long term will be much greater than its cost. If you use the company name in requests, you can improve brand recognition and increase the effectiveness of promotion.

Constantly analyze keywords

Many people think that the keyword frequency indicator in Yandex is needed only before SEO optimization or launching advertising. But practice shows that keyword analysis begins only after the start of these processes. Even if you choose the right settings, new query options will constantly appear, and they should also be taken into account. Over time, you can decide which of them should be sent to the list of negative words, which should be removed altogether or grouped. To search for such information by key phrases, authorized users can use the Yandex.Metrica service report, where you need to select the "Keywords" section.

After studying this information, you will be able to independently check the frequency of requests in Yandex and solve all tasks related to analytics. You have access to various methods for selecting key phrases and excluding words, as well as online resources and offline tools that allow you to reduce the time it takes to select exactly those keys that will provide stable results. Good luck in promoting your business.