For example the site offers white refrigerators

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If keywords are not suitable for characterizing an image, there is no need to use them.

The easiest way to present an image on a commercial site is to use the name or description of the product. For example: alt = "Bouquet of 25 tea roses" .

You don't need long, complex sentences to describe an image. The more concise it is, the better. You can limit yourself to a single phrase in a natural occurrence.

Internal links (anchors)
To promote a website, it is not enough to choose the right keywords; internal linking is also important, i.e. the links used in the text must correspond to the content of the pages to which they redirect the reader.

Internal links

If the text contains many identical links, the search engine may decide that gray promotion methods are used and rank the site worse. Therefore, it is important to choose the right keywords for anchors, diluting them with additional phrases. For example, if you need to redirect the reader to a site with winter coats, then the anchor "winter business opportunity seekers email list coats" should be replaced with "see fashionable winter coats", "what coats are popular this winter", "new collection of winter coats", etc.

Experts advise choosing a variety of keywords for interlinking, thereby increasing the number of queries that the promoted site will respond to. Do not forget that the anchor should be read naturally, so direct inclusion of keywords in this case is not always necessary.

URL and domain of the site
When optimizing the addresses of Internet resource pages, you should not repeat keywords several times.


Incorrect: lg.ru/catalog/holodilnik-lg/belayi-holodilnik-lg/.

Correct: lg.ru/catalog/holodilnik-lg/belayi/.


The keyword in the domain name (for example, lg) is not significantly taken into account by search algorithms when ranking the site in the search results. Therefore, for this place it is better to use the name of the company or brand by which the resource will be promoted.