Social factors influencing website positions

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These factors are related to social networks, forums, review sites and similar resources. Not only the site's position in search engines, but also the company's reputation on the Internet largely depends on them:

Reviews affect the resource rating. Refusal to work with them can result in a low company rating. As a result, the site ranking suffers, the flow of customers decreases, since many today try to learn more about the company before cooperating with it. Few people will want to use the services of a business, having seen only negative reviews about it.

Mentions on forums are always useful for betting email list a site. Ideally, the mentions should contain a link to your portal, as this is best reflected in the link profile.

Mentions in social networks are similar in essence to information from forums and should also contain links to the site.

Mentions of the site in social networks

Availability of company pages in social networks. Search engine bots find it important that your accounts in social groups are posted on the site. It is good if there is constant activity on such pages, and the audience responds to posts with likes and comments.

Transitions to the site from social networks. A constant flow of users from social groups indicates their interest in the proposed content.

Distribution of site materials by the audience in social networks. People will share only high-quality information on their pages, so search engines especially trust the cited resources.

How to improve your website's position in search engines
Create a company account in social networks, develop it. This way you will achieve more favorable positions of the site in search engines, provide yourself with more traffic and additional deals.

Share your content through social media to get the attention of your followers.


Respond to reviews, take care of your reputation. It is important to thank customers for positive comments, and if negative ones appear, try to solve the problem. Be sure to ensure that fake posts are removed.