Methods for conducting website content analysis

[subornaakter20]

Today, there are two methods that can be used to analyze website content:

Qualitative website analysis

Using this method, you can find out the opinion of visitors regarding the level of the resource:

The quality of the material offered on the site;

Level of material presentation;

Level of compliance with user expectations.

Website usability

Source: shutterstock.com

Quantitative analysis of website content

This method allows you to determine what at&t email list impact the materials posted on the site had on the visitor. To understand how well the site search engines will determine your site, they calculate the frequency of keywords and semantic characteristics, and establish the number of structural units.

The level of perception of the material depends on many indicators, for example, the presence and density of keywords, the volume of the text and some other characteristics.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442

Key points for analyzing the text content of a website
Volume

Having unique content helps index a page, especially when it comes to Yandex. For a page to be indexed, it must contain text of at least 500 characters. The ideal option is text of more than 2,000 characters.

Please note: when posting text material, you need to consider the type of your resource. If you own an online store, the text of the product card can consist of 500 characters, but for blogs this volume is not enough.

Refresh rate

The level of trust that search engines have in your resource depends on how often you update your content. For example, if your online store updates its products and increases its content no more than once a year, then be prepared for the fact that over time you will lose both your positions and traffic.

Key phrases entry

When analyzing the content of a site, it is very important to pay attention to this factor, as it affects ranking and is the main one for determining the relevance of a page to users' search queries. We advise you not to limit yourself to Zipf's law and not to trust information that is no longer relevant.

For example, we try to use no more than two keywords per 1000 characters (sometimes we get by with one), placing only 3-4 keys on a page. And this is despite the fact that the volume of our articles often exceeds 5000 characters.

In addition, before starting work on the article, we recommend that you analyze the sites that appear in the TOP for your request.