KPI: Definition & Examples in Online Marketing

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What is a KPI, how do you choose the right KPIs for your company and how do you use them profitably in marketing? In this video you will learn everything you need to know about the optimal use of key performance indicators.

KPIs or Key Performance Indicators are key figures that reflect the success or failure of a service. In classic business administration, this includes all business services; in online marketing, KPIs are used to determine the success of campaigns.


In order to select the right KPIs for your own online marketing guangdong mobile numbers list campaigns, it is advisable to divide the campaigns according to goals. mso digital operates internally in two areas: branding and performance.

The aim of branding is to increase visibility. This includes, for example, display advertising or YouTube advertising channels. Performance campaigns are usually active on search engine advertising, Google Shopping or dynamic retargeting.

The performance area aims to generate leads and sales. KPIs such as impressions or the click-through rate (CTR) are suitable for this. Equivalently, performance campaigns can be evaluated based on the number of conversions or the cost-to-sales ratio. You can find out what these key figures say and which other KPIs are important for your company in the video.