Street marketing - Example Ikea Croatia

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iAnimal, a campaign that doesn't need translation
At the opposite end of the spectrum to Zara's strategy, which personalises its offering down to the last detail based on location, is the iAnimal campaign.

This uses shocking language and codes that do not need any translation to achieve its objective: to raise awareness about the situation that animals experience in a slaughterhouse.

This action, carried out by the international organization Igualdad Animal, uses new technologies to raise awareness.

In this case, an immersive experience is proposed to pedestrians.

Using virtual reality glasses, he transports them to a slaughterhouse and makes them put themselves in the shoes of a farm animal.

This is an experience that allows the user to interact with the reality croatia mobile database of these animals, provoking a very positive emotional response in favor of defending their rights.

The relevant thing about this campaign is that, by using images that speak for themselves, it does not require any changes to adapt to the different countries in which this organization operates (United States, United Kingdom, Germany, Italy, Mexico, Brazil, India and Spain).

Below you can see the trailer that promoted the action in our country.

Youtube video thumbnail
In addition to the street action, several videos were also made in which popular personalities in different locations tried out the experience. On the YouTube channel Igual Animal you can find the video of the American celebrity Kat Von D, the British actress Evanna Lynch or the Spanish actress Angy Fernández.