Step 1 of Opening a Saddlery: Developing a Solid Business Plan

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Starting a horse tack shop begins with creating a clear business plan that includes your goals, means, and expected results of your initiative. This document serves to give shape to your concept, convince potential partners such as banks or suppliers, and evaluate your progress. Your plan should include the following elements:

Identify the target market
Your target market is the target customers for your tack shop. A thorough understanding of this market is important to tailor your offering to their specific demands, expectations and financial capacity. A thorough russia whatsapp number database market study is necessary to identify the characteristics, attitudes and motivations of local riders and horse owners. This study can be based on secondary data such as statistics and articles, or on primary data collected through surveys or interviews directly with your target audience.

You can collect general market data but you can also go and meet your future customers! Go to stables or equestrian centers and ask them questions.
What are the most practiced disciplines? Are there a lot of owners or mainly club riders?

For example, if you are next to a stable specializing in pony games or endurance, it could be interesting to offer articles specific to these disciplines.

Also try to find out what brands they buy, where they go to buy their equipment? This will give you a good indication of the brands you can offer.

For an online saddlery, you will have to look even more for differentiation and which targets you will be able to reach. The positioning of your saddlery will be extremely important.