International ecommerce - Italy

[rochon.a1.119]

That's why many entrepreneurs decide not to launch their businesses for the moment.

One example is the ICMS tax, the other is the country's logistics.

Brazil is a continental country of such a large size that it makes it very difficult to deliver products throughout the national territory in the agreed timeframe.

And if that were not enough, transport costs are difficult to bear.

One of the biggest mistakes made by those entering the Brazilian e-commerce sector is underestimating what is necessary to operate online successfully.

An e-commerce website requires development and knowledge in different areas.

For example, if you are a solopreneur, you will need knowledge of digital marketing, communication, logistics, finance, customer service, administration and taxes.

Many successful e-commerce sites stand out because they have a well-established and solid offline brand, well known by consumers (for example, Americanas, Walmart, Casas Bahia and Magazine Luiza).

That's not to say that brands starting out in this space can't do well, especially bulgaria mobile database if they have a well-defined niche (like Nerdstore and Wine, for example).



Italy
Daniele Rutigliano
Daniele Rutigliano

CEO of Aproweb (Web agency for e-commerce)



The e-commerce market in Italy is very specific.

The two leading cities in online activity are Milan and Rome, because both have a large number of e-commerce consumers.

In addition, purchasing behavior differs from north to south.