If all data comes from one source, it means that everyone is looking at the same truth and can make their decisions and actions based on that truth.
This will also increase the transparency within the organisation. As KPIs within the reports come from your SSoT, they will give you a consistent picture of what is happening within whatsapp saudi arabia your organisation. As everyone has direct access to this information, action can be taken more efficiently. The result - the company becomes more agile, removing the need for waiting on monthly reports and being able to action immediately when it is required.
Security and control
Making data available in a democratic way may sound straightforward, but as is often, the devil is in the detail. It is important that you supervise who has access to which data and what happens with it. Of course, it cannot be the case that everyone has unlimited access to all data. Not everybody needs to be able to export customer data or modify it and not all data is relevant for every function. In addition, you need to make sure to comply with GDPR. A roles and rights structure helps you to organise who has access to which data. In addition, a log of activities related to your data enables you to do an audit when necessary and not be faced with surprises.
The above step-by-step plan is the basic foundation of what Apteco software does and there is much more it can do for you. If you want to know more about how our software helps our customers to work in a data-driven way, please contact us to speak to one of our data experts.
Reports and campaigns all from the same source
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